Corporate video for your website: what to record and how to plan the session
What to record for your company website, how to plan the session in blocks and what each page needs to build trust and conversion.
When a company decides to record video for its website, the first question is almost never technical. It is about content: what gets recorded, in what order and what each piece does within the page. Without that clarity upfront, the session drags on, the result feels disconnected from the actual website and in the end you use two minutes of material from three hours of recording.
At A0Studios we record corporate video for the websites of companies, agencies and marketing teams who need something more solid than a phone in the office, without falling into the stiff institutional video nobody watches to the end. The key is to treat the session as a page script, not as a loose recording.
What corporate video for a website is and why it is not the same as social media video
Corporate video for a website has a different job from a reel or a social media video. It does not compete for attention in a feed scrolled at a second and a half per post: it sits alongside text, navigation and a purchase or contact decision the visitor is already considering. That changes the pacing, the length and even the tone.
On social media the goal is usually to stop the scroll. On a website, the goal is to build trust and answer doubts the text does not fully cover: what the team is like, how the service works, what it feels like to work with the company. That is why a homepage video does not need the same three-second hook as a reel, but it does need to be short, clear and easy to fit into the page layout.
Recording this type of video well is also a matter of credibility. When an institutional video looks rushed, it conveys exactly the opposite of what it aims for: instead of building trust, it weakens it. That is why it should be treated like any other production piece, with prior planning, even if the session itself is short and the final result runs under a minute.
This also affects the technical format. A website video is usually horizontal, designed to play without sound by default, with burned-in or available subtitles, and prepared to be watched on demand, not on aggressive autoplay with audio.
How to do it well
Define which pages need video before recording
Before booking a session, map out the website and decide which pages really need video: homepage, services, team, case studies. Not all of them do. Adding video to a page that does not call for it only adds load weight without adding conversion. At A0Studios we ask for this mapping before the recording date, because it directly changes the script and the number of pieces to record.
Record by blocks, not by page
Instead of recording the homepage video and then the services video as closed, separate pieces, it is more efficient to record by content blocks: team introduction, service explanation, short testimonials, supporting footage of the space or the work process. Then, in editing, those blocks are recombined for each page. That way a single session serves several pieces on the website without repeating the recording or calling the team back.
Think about length from the script, not from editing
A homepage video should not run past 45-60 seconds. A service page video can stretch to 90 seconds if it truly answers specific doubts. If the script is written with that length in mind from the start, editing is much simpler. If you record with no limit and trim afterwards, the result almost always feels forced, with awkward cuts.
Common mistakes
- Recording the video before being clear on where it will live on the website: it changes length, format and tone, and usually forces a reshoot.
- Using the same institutional video on every page: it reduces impact because it does not answer the specific question of each section.
- Recording vertically planning to adapt it to the website later: the crop almost always leaves a weak composition; record in the final format from the start.
- Not including burned-in subtitles: most visits play the video without sound at first.
- Forgetting the file size: a poorly compressed video on the homepage can drag down loading speed and hurt the SEO of the whole page.
Frequently asked questions
How long should a good homepage video be?
Between 30 and 60 seconds. Enough to convey tone and team without delaying the decision to keep browsing.
Do I need to record a different video for each page of the website?
Not necessarily. With a session well planned in blocks, you can recombine the same material into different short pieces for the homepage, services and team pages.
Does corporate video need the same tone as social media content?
No. It can be a bit calmer and more explanatory, because the visitor is already on the website making a decision, not scrolling to be entertained.
Do I need a locked script to record corporate video?
It helps to have a clear script for each block, though you do not need to memorize it word for word on camera. With a teleprompter it is easier to keep it natural.
If you are redesigning your website or you simply lack real video on the key pages, tell us which pages you want to cover from /#contacto. We plan the session in blocks so a single recording works for the whole website, not just the homepage.
If you want to record premium content in Madrid, let's talk
From a quick Reels session to a full production day with editing and delivery, we can scope it to fit.