How to Start Recording LinkedIn Content If You've Never Been on Camera
A guide to recording your first LinkedIn videos with no camera experience: what to say, how to prepare and how much to record in the first session.
Most founders and executives who want to start on LinkedIn share the same block: they've never been on camera and think it shows from the first second. It shows less than you think. What does show is not having anything clear to say.
At A0Studios, at Ronda de Atocha 16 in central Madrid, our team directs many first sessions. We make ads and know which videos move an audience to act, so the session is prepared with a sales mindset, not just aesthetics.
Why starting with video on LinkedIn pays off
On LinkedIn you compete with text and stock images. A 40-second video of you talking about your industry builds trust before the first meeting: whoever contacts you already knows how you think and how you sound.
You don't need to post five times a week. Two or three videos a week for two months gives you a base. The first month is mostly for loosening up, not for measuring results.
And video pays twice. What you record for organic can later be tested as an ad aimed at decision makers, which is where LinkedIn tends to perform best for B2B.
How to do your first recording well
One idea per video, not one topic
"Talk about leadership" isn't an idea. "Why I stopped holding Monday meetings" is. Write down 6 concrete ideas before the session, each with a point of view of your own, and each fits in 30 to 60 seconds.
A three-sentence script, not three pages
If you read a full text, you sound like you're reading. Note a hook, the body in two points and a close. With that you speak in your own words and can redo a take if needed. A teleprompter helps, but only if the text is written to be spoken.
Record more takes than you think
The first take is almost never the good one, and that's normal. By the third you've forgotten about the camera. That's why in a 2-hour session we record 8 to 10 videos, of which 6 or 7 get published. A Sony A7 with a lavalier microphone is enough for LinkedIn.
Common mistakes in the first recording
- Memorizing the speech and going blank mid-sentence.
- Opening with long introductions instead of going straight to the idea.
- Recording handheld on a phone, with no tripod or microphone, and echoey audio.
- Choosing generic company topics instead of an opinion of your own.
- Cutting every silence and pause until you sound like a robot.
- Waiting until you feel comfortable to start: ease comes from recording, not before.
Frequently asked questions
Do I need previous experience to record video for LinkedIn?
No. You need one concrete idea per video and some direction in the first takes. Most people who have never recorded perform well from the third take.
How long should a LinkedIn video be?
To start, between 30 and 60 seconds. It's short enough to hold one idea and long enough to show your judgment. Longer videos can wait until you feel comfortable.
How many videos come out of a first session?
In 2 hours you record about 8 to 10 short videos and publish 6 to 7. That's content for two or three weeks at 2 or 3 posts a week.
Can I record on my phone, or is a studio better?
You can start on a phone if you take care of light and audio. In a studio you gain control over both and someone to direct you, which matters most when you've never been on camera.
If you want to record your first batch of LinkedIn videos with someone directing the session, write to us in /#contacto with your industry and the ideas you have, and we'll prepare the structure with you before you book at A0Studios.
If you want to record premium content in Madrid, let's talk
From a quick Reels session to a full production day with editing and delivery, we can scope it to fit.