Content Recording for Founders: What You Need Before Your First Session

A founder arrives at their first session with a vague idea: they want to be on camera, they want to look professional and they want to sell. Three reasonable wishes, none of them a plan. The usual result is three hours of recording with plenty of decent material and few pieces anyone wants to watch or that an ad can use.

At A0Studios, at Ronda de Atocha 16, in central Madrid, we see the same pattern over and over. The session goes well or badly depending on what's decided the week before, not on the camera. This is what I ask of a founder before booking.

Why the first session decides the next ones

The first recording sets the tone, the format and the publishing rhythm for the following months. If you get one good piece of each type, you have a template to repeat. If you get generic material, you'll have to redo everything in the second session.

Besides, a founder has little time. It's usually 2 or 3 hours in which you have to produce a month of content. With that window there's no room to improvise the message in front of the camera.

I direct sessions with a sales mindset, because I work with Meta and TikTok Ads and I know which pieces get tested and which stay on the hard drive. The space is a bright penthouse, but what changes the result is having someone decide with you what gets recorded and what for.

How to prepare the first session properly

One goal per session, not five

Pick one: win clients, attract investors, hire or build a personal brand. Each goal calls for a different tone and length. An ad clip lasts 30 or 45 seconds and sells one thing. One for LinkedIn can run to 90 seconds and explain an opinion.

Between 8 and 12 ideas, each written in one sentence

You don't need a word-for-word script. You need a list of 8 to 12 ideas, each in one sentence: the problem you solve, a typical mistake in your industry, a client objection, a real figure of yours. In the studio we order them, turn them into pieces and use the teleprompter only where it helps.

Wardrobe and logistics sorted

Bring 2 or 3 options of plain clothing, with no fine stripes or big logos, and change between blocks so the pieces don't all look like the same day. Arrive 15 minutes early, with your phone on silent and your calendar clear: a session interrupted by calls loses energy and it shows on screen.

Common mistakes in the first session

• Arriving without a goal and wanting "a bit of everything": you end up with pieces that serve no specific purpose.
• Memorizing a long script: it sounds read and takes twice as many takes.
• Not thinking about ads: recording only organic and discovering later that there are no openings or calls to action to test.
• Showing up with a single shirt and no time margin to change shots.
• Leaving the first cut unreviewed by someone who knows what works on Meta, TikTok and LinkedIn.

Frequently asked questions

If you're about to record for the first time and want to arrive with a plan, write to us in /#contacto, tell us your goal and your sector and we'll propose pieces, length and structure before you book a session at A0Studios.